Category Archives: Business

Industries Transformed by the Digital Age

industries transformed by the digital age

We have seen and experienced how today’s technology evolved for the past three decades. As it progressed, everything takes one step forward — from how we do things at work to how we live our daily life. Technological innovations made a lot of things easier, simpler and better. The Internet, computers, electronic gadgets and the web are among the best inventions we have seen so far, and they all contributed to a more efficient and productive workplace. Even major industries transformed by the digital age are reaping good harvests.

Industries Transformed by the Digital Age

The introduction of new technologies resulted in significant changes in old business models. Because of this, there are businesses that continued to thrive after making a digital shift, while others are hanging by a thread. Here are some of the industries transformed by the digital age.

Sex Industry

Before, men who are seeking pleasure need to go to brothels or pick up prostitutes on the street for a quick rendezvous. But with the dawn of technology, anyone can easily get off without leaving their houses. For instance, there are now online brothels that allow you to book escorts discreetly. Hookers are also using the social media in getting new clients. As a matter of fact, Wired magazine featured prostitutes who use Craigslist and Facebook in promoting their adult services.

Technology has also changed the way how we have sex. As long as you are connected to the web, you can access millions of pornographic materials and meet like-minded people in adult chat sites.

Travel Sector

Even before there were computers and the Internet, the travel sector has always been a  big industry. Fortunately for us today, we don’t have to line up at travel agencies and book a trip. In addition, holidaymakers and businessmen can now make a flight reservation online, and even make hotel arrangements prior to their actual stay.

The digital age also paved the way to a more straightforward organization of data in travel companies. Owners can run their business more efficiently since productivity losses can now be averted.

News Industry

Over the last decade, there has been a decline in print readership. This is because everybody can get their news online. As a result, some newspaper companies shut down their operations, while some went online. Those that managed to stay in the business looked for ways on how they can use technology to their advantage. Now, news agencies deliver news stories real-time. They also increased their online presence by creating social media accounts and establishing their own websites. Even if they have lost quite a number of readers in print, they managed to find new followers online.

Hot Tips for Online Marketing

If you own an online business then you know how important marketing is, such as online advertising is. This connects your company to computers and mobile devices via online marketing, allowing it to introduce potential customers to your company’s products and services. However, knowing the best way to conduct the marketing can be difficult. Here are some helpful methods:

1. Social Media
Experts highly recommend that an online business use social media to market their products and services. The reason is that it’s becoming an increasingly effective way to advertise, especially among millennials who tend to get information via mobile devices instead of computers. The main benefit of social media is that it’s much easier to keep customers and potential customers aware of the latest developments related to the company, such as new products, upcoming promotions, etc. It’s highly advisable to have multiple social media accounts, including Facebook and Twitter.

2. Email Reminders
This is a means of digital communication that is being overshadowed with by social media. However, it is still a very effective online marketing tool for a business. In particular, it’s quite effective when integrated with social media, such as via e-mail reminders. In fact, studies show that up to one-fourth of online companies’ sales from deals, coupons, etc. are linked to reminder emails. While people use social networks to get the latest updates, e-mails can be an effective tool to remind customers about upcoming events and such.

3. Press Releases
This is an often overlooked method of marketing for an online business. However, it’s definitely an effective one. Sometimes people simply aren’t aware of the sales and promotions your company is offering. An online press release is definitely an effective method for getting the word out about your company’s special events. It’s important to inform several local media outlets about upcoming specials and promotions your company will have, so they can help to notify netizens of them.

4. Webinars
This is an excellent method for marketing, as it teaches potential customers about issues related to your company’s products and services. Sometimes it’s a matter of building interest by making potential and current customers more aware about topics related to them. That will generate interest, which in turn encourage them to invest in your company’s products and services. It’s critical to always have experts conduct the webinars, to increase your company’s credibility and maximize the legitimacy as a retailer.

5. Blogs/Vlogs
There’s been much buzz in the past few years about whether blogs are still an effective method of online marketing. This is especially due to the popularity of social networks including Facebook and Twitter. However, blogs are still an effective way to market online. One of the main reasons is that it’s not direct advertising. Visitors have the ability to click on links if they want to make purchases. However, the key benefit of a blog is that it provides the latest information

How SEO Can Benefit Your Business

Business owners must find various ways to market their products and services. There are many methods, but some are more effective than others in driving Internet traffic to your company’s site. However, search engine optimization (SEO) is definitely one of the best ways to increase web traffic via computers and smartphones. Here are some of the benefits:

1. Promotes new customers and company growth
The bottom line is that an online business exists to increase its customer base and bottom line. In fact, statistics show that companies with a website grow 200% faster than those without one. However, it’s not just enough to have a homepage. It’s also critical to increase web traffic to your site. While there are many methods you could use, SEO is definitely one of the most effective ones to grow your business. When your company ranks higher in search engine results, that results in more visits to your website, which can in turn result in more customers and income.

2. Creates a faster and better website
It’s important to keep in mind that while SEO seems to be mostly about web searches, it actually focuses on the user itself. That’s because it’s based on the searches conducted by web surfers. When they can access your website and navigate easier through the tool, it makes their web-surfing experience significantly better. As a result, their improved experience will help to increase web traffic to your website.

3. Higher conversion rates
While it’s one thing for customers to visit your website, it’s not really good enough. It’s critical to boost your company’s conversion rates, so those visitors become customers. There are various ways to do that, but search engine optimization is definitely one of the best ways. For examples, articles can inform potential customers about the features and benefits of a particular product or service. That will definitely make them more likely not only to visit your company’s website, but also to make purchases. The key is to build interest in potential customers, and search results help.

4. Build a fan base
Methods such as newsletters or daily articles can help your company to build a fan base via SEO. One of the goals should be not only to attract more visitors to your site and to get new customers, but also to increase return customers. Newsletters and articles can help to build a fan base of people who are always eager to learn more about your company’s products and services. If the content is high-quality, they’ll be eager to learn more.

5. Finding more markets
One of the reasons certain companies have problems experiencing growth is that they haven’t explored new markets. Search Engine Optimization can certainly help. The problem is that many companies often experience problems because the current market is saturated, or it’s a niche market to begin with. If that’s the case, then it’s time to expand into new markets. SEO can certainly help, as it allows new markets that you might have been unaware of were actually linked to your company’s products and services.

The Use of Technology for SEO Marketing

In the world of business marketing, there are several technology tools that can be used, such as Search Engine Optimization (SEO). This allows companies to effectively introduce users of computers and mobile devices to their products and services. Here are some of the most effective SEO tools for marketing:

1. Keywords/Keyphrases

These are some of the most critical tools used in SEO. It’s important that they be effectively weaved into a website’s content. The process of finding the right keywords/keyphrases is significant, as they’re based on web surfers’ searchers. This will help not only to drive traffic to a business’ website, but also the “right” traffic. Finding such keywords/keyphrases requires the certain web tools that will help to determine the best choices to increase traffic to the website.

2. Typo Generator

This is an interesting tool, as it involves factoring in human error when selecting keywords. Certain keywords such as “marshmallow” (misspelled “marshmellow”) are frequently misspelled. By not factoring in such misspellings with this technology, you can miss out on a lot of web traffic.

3. Meta Tags

This is another important tool that a business can use to increase web traffic to their sites. They’re used to organize the web pages of the website into applicable categories. Meta Tags are becoming increasingly important due to the growing use of mobile devices to access the website. That highlights the need to organize certain webpages under the right categories.

4. Local Ranking

A big mistake many online companies make is not developing their sites to drive local web traffic to their sites. However, this is critical, especially for Google-friendly sites. Studies show that if your company doesn’t show up in the first page of local searches, let alone the top 3 listings, it will be highly unlikely that consumers will click on your company’s link. More companies are now realizing the importance of ranking high, not only in Google searches, but also local searches. The competition can be tough in the local realm, so it’s critical to use every technological tool possible, to drive web traffic from computers and mobile gadgets to your website.

5. Link Sources

Another important tool to include in effective Search Engine Optimization is link sources. The good news is that various link suggestion tools are available, which will help to determine the most effective link sources to include on your website. Adding the most effective ones will help to increase web traffic to your website, which is one of the most critical goals when developing a SEO strategy.

6. Keyword Density

A mistake that many online businesses make is having a keyword density that’s either too low or too high. If the former is done, then it will be difficult to increase web traffic to the site. On the other hand, if the density is too high, then a similar problem can happen. Fortunately, there is analytics software that can calculate the keyword density of particular web pages. That allows developers to make adjustments, whether it involves lowering or increasing the keyword density.