Monthly Archives: September 2015

Hot Tips for Online Marketing

If you own an online business then you know how important marketing is, such as online advertising is. This connects your company to computers and mobile devices via online marketing, allowing it to introduce potential customers to your company’s products and services. However, knowing the best way to conduct the marketing can be difficult. Here are some helpful methods:

1. Social Media
Experts highly recommend that an online business use social media to market their products and services. The reason is that it’s becoming an increasingly effective way to advertise, especially among millennials who tend to get information via mobile devices instead of computers. The main benefit of social media is that it’s much easier to keep customers and potential customers aware of the latest developments related to the company, such as new products, upcoming promotions, etc. It’s highly advisable to have multiple social media accounts, including Facebook and Twitter.

2. Email Reminders
This is a means of digital communication that is being overshadowed with by social media. However, it is still a very effective online marketing tool for a business. In particular, it’s quite effective when integrated with social media, such as via e-mail reminders. In fact, studies show that up to one-fourth of online companies’ sales from deals, coupons, etc. are linked to reminder emails. While people use social networks to get the latest updates, e-mails can be an effective tool to remind customers about upcoming events and such.

3. Press Releases
This is an often overlooked method of marketing for an online business. However, it’s definitely an effective one. Sometimes people simply aren’t aware of the sales and promotions your company is offering. An online press release is definitely an effective method for getting the word out about your company’s special events. It’s important to inform several local media outlets about upcoming specials and promotions your company will have, so they can help to notify netizens of them.

4. Webinars
This is an excellent method for marketing, as it teaches potential customers about issues related to your company’s products and services. Sometimes it’s a matter of building interest by making potential and current customers more aware about topics related to them. That will generate interest, which in turn encourage them to invest in your company’s products and services. It’s critical to always have experts conduct the webinars, to increase your company’s credibility and maximize the legitimacy as a retailer.

5. Blogs/Vlogs
There’s been much buzz in the past few years about whether blogs are still an effective method of online marketing. This is especially due to the popularity of social networks including Facebook and Twitter. However, blogs are still an effective way to market online. One of the main reasons is that it’s not direct advertising. Visitors have the ability to click on links if they want to make purchases. However, the key benefit of a blog is that it provides the latest information

How SEO Can Benefit Your Business

Business owners must find various ways to market their products and services. There are many methods, but some are more effective than others in driving Internet traffic to your company’s site. However, search engine optimization (SEO) is definitely one of the best ways to increase web traffic via computers and smartphones. Here are some of the benefits:

1. Promotes new customers and company growth
The bottom line is that an online business exists to increase its customer base and bottom line. In fact, statistics show that companies with a website grow 200% faster than those without one. However, it’s not just enough to have a homepage. It’s also critical to increase web traffic to your site. While there are many methods you could use, SEO is definitely one of the most effective ones to grow your business. When your company ranks higher in search engine results, that results in more visits to your website, which can in turn result in more customers and income.

2. Creates a faster and better website
It’s important to keep in mind that while SEO seems to be mostly about web searches, it actually focuses on the user itself. That’s because it’s based on the searches conducted by web surfers. When they can access your website and navigate easier through the tool, it makes their web-surfing experience significantly better. As a result, their improved experience will help to increase web traffic to your website.

3. Higher conversion rates
While it’s one thing for customers to visit your website, it’s not really good enough. It’s critical to boost your company’s conversion rates, so those visitors become customers. There are various ways to do that, but search engine optimization is definitely one of the best ways. For examples, articles can inform potential customers about the features and benefits of a particular product or service. That will definitely make them more likely not only to visit your company’s website, but also to make purchases. The key is to build interest in potential customers, and search results help.

4. Build a fan base
Methods such as newsletters or daily articles can help your company to build a fan base via SEO. One of the goals should be not only to attract more visitors to your site and to get new customers, but also to increase return customers. Newsletters and articles can help to build a fan base of people who are always eager to learn more about your company’s products and services. If the content is high-quality, they’ll be eager to learn more.

5. Finding more markets
One of the reasons certain companies have problems experiencing growth is that they haven’t explored new markets. Search Engine Optimization can certainly help. The problem is that many companies often experience problems because the current market is saturated, or it’s a niche market to begin with. If that’s the case, then it’s time to expand into new markets. SEO can certainly help, as it allows new markets that you might have been unaware of were actually linked to your company’s products and services.